No Ambler Road - Head of Social Media

For the No Ambler Road Campaign, I led a grassroots social media strategy that successfully raised awareness about a critical environmental and social issue in Alaska. By creating targeted content for platforms like Twitter, Instagram, TikTok, and Facebook, I boosted campaign visibility and engagement, achieving over 1 million impressions in just three months. My efforts resulted in a remarkable 1000% increase in donations to the cause, and the campaign’s messaging gained national attention, including media coverage in the New York Times and Washington Post. I also developed a series of visually impactful infographics, shared across social media channels, which heightened brand awareness and support. This campaign’s success demonstrated my ability to mobilize audiences around key issues, craft message-driven content, and leverage analytics to refine outreach strategies.

Nifty’s - Social Media Coordinator

At Nifty's, I launched and managed a social media strategy that fostered an engaged and rapidly growing online community. Through targeted engagement and strategic content creation, I expanded Nifty’s presence on Discord from zero to 50,000 members within just three months. I also grew the brand’s follower base across social media channels by 50,000+ by maintaining platform-specific engagement and carefully scheduled content. With an emphasis on community participation, I implemented interactive strategies that achieved a consistent 15% engagement rate, greatly enhancing brand loyalty. My work also involved collaborating with influencers to extend our reach, and crafting copy that increased click-through rates, helping to establish Nifty’s credibility within its niche. This role highlighted my expertise in community building, engagement, and crafting data-driven social media content.

Parcel Technologies - Lead Copywriter

At Parcel Technologies, I developed a comprehensive copywriting strategy that aligned with the brand’s objectives and optimized social media messaging to drive campaign engagement. My work included creating blog posts, product descriptions, and marketing emails that utilized SEO best practices to boost visibility. By tracking and analyzing content performance, I was able to enhance engagement by 20% and increase click-through rates by 25%. My role also involved working closely with cross-functional teams to ensure messaging consistency across platforms and crafting a style guide that solidified the brand’s voice. This experience underscored my ability to develop cohesive content strategies and my strength in optimizing copy for maximum impact on social media.

My Personal Brand

As a freelance photographer and influencer, I’ve built a personal brand that has drawn over 250,000 followers across various platforms, generating more than 10 million monthly impressions. Through strategic social media initiatives and visually compelling content, I’ve cultivated a highly engaged audience, designing campaigns rooted in data-driven insights and captivating storytelling. My experience extends beyond my own brand, encompassing multiple freelance projects where I’ve crafted content that resonates with diverse audiences, all while consistently meeting deadlines and exceeding client expectations.

Working both as an independent creator and alongside marketing teams has given me a unique perspective on the creator-client dynamic. This dual insight enables me to approach partnerships with a balanced understanding of brand needs and audience appeal. My proven ability to grow and manage a substantial following highlights my expertise in audience engagement, content strategy, and campaign execution—skills that make me a valuable asset for brands seeking to amplify their online presence and foster genuine connections with their audiences.